There are two answers to this question the simple one and a more complicated one. The simple answer is that we are operating on the Internet and we don't have to pay the high overheads of the high Street, keeping costs low for you.

The more complicated true answer is that on the internet we can operate a different business model, in our High St practices due to historical reasons the optical industry has always charged a very low price for eye examinations approximately £20-£25, this has been due to the NHS. This is not the economic cost which is nearer £70. Therefore the cost of the optical product, the glasses, has subsidised the eye examination by over £50 (not everyone who has an eye test has glasses, pushing the subsidy higher). That is the reason glasses are expensive, you are paying the full cost of the eye exam on the glasses. So when you see the costs in the high street the optician is not overcharging, his marketing mix is low eye exam fee, high product cost.

So our business model enables us to provide you with glasses at the true market rate for the product. We hope you appreciate what we are trying to do.

Yes. For the above reasons of our prices, our frames and lenses are exactly the same as what you would receive in our High St practices. We have been in business since 1882 we understand meeting peoples needs, our reputation is very important to us we will always provide high quality materials. If they are not you have our guarantee that we will replace them.

When you have your eye examination your optometrist is legally obliged to give you a copy of your prescription, ask if they have put on it your PD, this is not an obligatory requirement but is useful.

You don't need to understand it, just copy the details onto the screen as they are written on your glasses prescription, there is a help button on the form at this point to explain details about the prescription. If you wish you can either Post, Fax, or email your prescription to us. If you have a scanner then send us a copy of that It will be returned with your order.

If you cannot enter your prescription on our order form contact us. We may be able to do it, but with high power prescriptions, we need to assess them individually.

No! Contact lens prescriptions are similar to glasses prescriptions but rarely the same. You must use a spectacle prescription.

If you think you have made a mistake contact us immediately, we should be able to sort the problem out, by either email or phone.

No - as long as you have a current up-to-date prescription and you feel confident about entering the details into our ordering page, we don't need to see a copy.

Yes if you send the glasses to us we can copy the prescription from them, we would then return your old glasses with your new ones. The old glasses should be less than two years old.

We do not reglaze old frames as we cannot be responsible for their condition, in case the frame breaks during reglazing.

You will need to contact us right away so we can determine the reason for this. Don't panic we will sort it out for you.

We will adjust them as well as we can when we send them out to you, but sometimes they will need a little subtle adjustment for you. We suggest that you go to a local optician; they may require a small fee to adjust them. You will have saved so much money with us it is probably worth paying this if necessary.

No we do not supply varifocal lenses or bifocal as this is a very complex procedure and needs a personal fitting to make sure these lenses work properly.

Normally you will receive your prescription glasses within 10 working days of order, However where an item is out of stock we may notify you of any possible delay.

We accept all major Credit and debit cards as advertised on our Home Page and also Cheques when sent via post.

We have that latest and most up to date secure payment system available, only the bank will know your credit card information, we will only know the last 4 digits of your credit card at any time.

Even though our site is very secure you can if you wish pay for your prescription glasses by cheque. Please allow extra time for delivery to allow your cheque to be cleared.

Yes you can order as many pairs of prescription glasses as you wish. You can order more than 1 pair of the same frame or choose different frames. e.g. 1 pair of reading glasses and 1 pair of distance glasses or 1 with tinted lenses or transitions lenses any combination you wish. However many glasses frames you order you need only fill the prescription details in once.

Yes we do accept NHS Vouchers. If you are going to use a voucher let us know by email. You must sign the voucher on the front and back and send it to us once we have received it we will then send your glasses to you.

Delivery is free in the UK. For international orders it is £4.50.

If you have any further questions not answered in this section please click here to contact us.